Local SEO How to Rank Your Local Business From Google
February 12, 2018
Action these Local SEO Tips to Bring Your Local Business to The Top of the Search Results By Nayem Mahmud.
Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.
Reasons Why Local SEO is More Important Now Than Ever
- The Growth of Mobile & Wearable Devices (now more searches on mobile)
- Local Searchers are Ready to Act
- Competition Is Increasing (start building reviews & profiles asap).
Important Things Every Local Business Should Do
- Claim Your Google My Business Profile. This is the most important step in Local SEO because Google gives it huge visibility in the search results.
- Dominate the search results and gather priceless feedback/testimonials with a Yelp, Facebook and Tripadvisor profiles.
Note: Ensure Ensure NAP (Name, Address, Phone number) consistency across all profiles or Google will push you further down the search results.
Ask Existing Customers to Leave Reviews
To get more reviews, start by asking enthusiastic customers how they found out about your business so you can get a sense of where they might leave a review. Then just ask them to tell their friends. Don’t incentives reviews as it against the terms of Yelp etc.
How to Respond to Negative Reviews
Responding to negative reviews can actually help you generate more reviews. It shows business owners are listening and you can point to solutions or fixes to encourage other customers to come visit.
Local Link Building & Citations
Link building within local SEO campaigns is incredibly important and it’s also something that’s often overlooked.
Compared to standard SEO campaigns, local SEO relies much more on links from other local websites that are really relevant to your business. It’s less about getting links from high authority websites (although that obviously helps) and more about getting links from websites local to you that are talking about similar things to what you do.
This means that local directories are a useful resource for link building, especially when it comes to building citations.
Let me know in the comments below your best strategy for getting local business reviews!