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Local Business From Google

Local SEO How to Rank Your Local Business From Google

Action these Local SEO Tips to Bring Your Local Business to The Top of the Search Results By Nayem Mahmud.

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them.

Local SEO

 

Reasons Why Local SEO is More Important Now Than Ever

  • The Growth of Mobile & Wearable Devices (now more searches on mobile)
  • Local Searchers are Ready to Act
  • Competition Is Increasing (start building reviews & profiles asap).

Important Things Every Local Business Should Do

  • Claim Your Google My Business Profile. This is the most important step in Local SEO because Google gives it huge visibility in the search results.
  • Dominate the search results and gather priceless feedback/testimonials with a YelpFacebook and Tripadvisor profiles.

Note: Ensure Ensure NAP (Name, Address, Phone number) consistency across all profiles or Google will push you further down the search results.

Ask Existing Customers to Leave Reviews

Positive reviews are the primary metric that drive discoverability and rank in Google My Business, Yelp, Tripadvisor, Facebook etc.

To get more reviews, start by asking enthusiastic customers how they found out about your business so you can get a sense of where they might leave a review. Then just ask them to tell their friends. Don’t incentives reviews as it against the terms of Yelp etc.

How to Respond to Negative Reviews

Responding to negative reviews can actually help you generate more reviews. It shows business owners are listening and you can point to solutions or fixes to encourage other customers to come visit.

Local Link Building & Citations

Link building within local SEO campaigns is incredibly important and it’s also something that’s often overlooked.

Compared to standard SEO campaigns, local SEO relies much more on links from other local websites that are really relevant to your business. It’s less about getting links from high authority websites (although that obviously helps) and more about getting links from websites local to you that are talking about similar things to what you do.

This means that local directories are a useful resource for link building, especially when it comes to building citations.

Let me know in the comments below your best strategy for getting local business reviews!

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Comments (7)

  • Facebook Marketing Build Up Your Business On Facebook Reply

    While there are six options, most small businesses will only need to be concerned with two: “Company, Organization, or Institution” or “Local Business or Place”

    February 18, 2018 at 9:21 am
    • Nayem Mahmud Reply

      Content will grow in value, as it is the answer to everything coming our way: voice search, Google Posts, Google Questions & Answers, owner responses, and every stage of the sales funnel. Because of this, agencies which have formerly thought of themselves as strictly local SEO consultants will need to master the fundamentals of organic keyword research and link building, as well as structured data, to offer expert-level advice in the omni-channel environment. Increasingly, clients will need to become “the answer” to queries… and that answer will predominantly reside in content dev.

      May 12, 2018 at 7:21 pm
  • 10seos Reply

    I really liked this article. These are probably the best tips to get more clicks

    May 10, 2018 at 5:10 am
  • James Anderson Reply

    To get ranked in local SEO territory based keyword research is very important

    May 12, 2018 at 1:39 pm
    • Nayem Mahmud Reply

      It’s also more important than ever to get your Google My Business listing in order and make sure that all of your information is up to date. It may be frustrating to lose the direct click to your website, but a strong local business panel can drive phone calls, foot traffic, and provide valuable information to potential customers.

      May 12, 2018 at 7:23 pm
  • Facebook Marketing Build Up Your Business On Facebook Reply

    While there are six options, most small businesses will only need to be concerned with two: “Company, Organization, or Institution” or “Local Business or Place”

    August 2, 2018 at 1:07 pm

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