Post Launch Tasks

1. Clean up any outstanding launch tasks
2. Check site speed to verify performance

• Having a fast-loading website will improve the overall experience for your user, and help you rank higher in the search engines.

3. Review all images

• Sometimes your images may be the wrong size, or you’ll have duplicate images across your site.
• Do a site run-through to ensure every image you’re using is the one you intended, and compress images as needed.

4. Content runs through

• Check all your content for spelling errors and misused words, ensuring your content is properly optimized for search engines and making sure that everything is properly formatted.

5. Screen check

• Verify website is displaying properly on all devices, including mobile.

6. Forms, downloads, and sign-ups

• Test functionality of things such as email sign-up forms, contact forms, buttons, navigation links, and anything else that requires visitor input to function.

7. Create and submit an XML sitemap

• Your XML sitemap helps Google web crawlers more easily determine the structure of your website.
• This file should list all the relevant URLs that you want to rank in Google.

Content Marketing Strategy

Determine a plan for updating and creating new content as website drivers and to increase engagement.

1. Social Media – social media is usually used to build a community of followers you can then direct back to your website, or use as social proof to increase conversions.
2. Content Marketing – This is usually done in the form of blogs, eBooks, special reports, and guest blogs.
3. Email Marketing – Email marketing is the method of collecting visitor email addresses so you can provide value and sell them on your services later. This is typically used concurrently with content marketing and other marketing methods like PPC.
4. Search Engine Optimization – At the core, SEO will help your website rank higher in search engines for terms related to your business. These will be keywords that your potential customers will search for when looking for the problem or solution your business solves. The more visible your site is in the search engines, the more traffic it will receive.
5. Pay Per Click – Pay per click is the act of setting up ads on platforms, such as Google AdWords, to then direct traffic back to your website or landing page. But before you dive into this method of advertising, it’s recommended that you properly optimize your website to make the most of the traffic you’re receiving.

Daily/Weekly Website Maintenance Tasks:

1. Check for comments that need to be approved
2. Confirm that file and database backups are being automatically performed
3. Fix any broken links
4. Write one blog post or put time into new content development

Monthly/Quarterly Website Maintenance Tasks:

1. Review website statistics (i.e., Google Analytics)

• spot trends– good or bad– in your site’s performance and take action when needed.

2. Review your local search visibility with Google & Bing quarterly

• Identify structural issues with your site that may affect how search engines view your site like missing titles or duplicate content.
• Identify new referrers that are sending traffic to your site.

3. Software Updates

• Apply available security patches for any software your site relies on (e.g. PHP, content management systems, eCommerce carts, etc.)
• Evaluate non-critical software updates to see if they’re worth applying.

4. Review and tweak title tags and search engine optimization.
5. Test & tweak forms and automated messages

• If you have forms on your website, you need to review them to make sure they are working properly and are collecting the information that you need.
• Remember, the fewer fields you have in a form, the more likely you will receive lead conversions. But, with fewer fields, the leads will probably be less qualified.

6. Test your website on new web browsers

• Web browsers are updated frequently and sometimes it affects how your website will display. View and navigate your site in each browser to ensure it is up to your standards, including on mobile devices.

7. Run a Site Speed test

• Identify issues that might be slowing down your site.

8. Test functionality

• Test filling out contact forms, signup forms, checkout forms, etc. to make sure everything is working.

Yearly Website Maintenance Tasks:

1. Update time references and copyright in the footer of your website or other locations.
2. Review each page on your website for consistency (fonts, photo sizes, grammar & copywriting).
3. Evaluate your active email accounts and delete unnecessary ones.
4. Review your website domain names and expiration.
5. Schedule an annual (or quarterly) review of your overall web strategy.
6. Review your top-performing blog posts and make sure the content is not out-of-date so your bounce rate isn’t high.