Nayem Mahmud logo

Roles and responsibilities in Digital Marketing and E-commerce

Table of Contents

In another reading, you were introduced to examples of job responsibilities in digital marketing coordinator and e-commerce analyst roles. This reading summarizes other associate or entry-level roles and responsibilities in digital marketing and e-commerce. At the end of the reading, you’ll find advice on how you can potentially progress from a starting role to roles with further growth opportunities.

Associate-level roles in digital marketing

Below are some examples of responsibilities for associate-level roles in digital marketing. These lists aren’t comprehensive but are intended to showcase a variety of responsibilities in each role.

  • Digital marketing coordinator*
    • Coordinate marketing activities and initiatives
    • Identify target audiences through research
    • Run campaigns
    • Monitor metrics to evaluate trends

* Also described in another video and reading

  • Marketing associate
    • Prepare reports on marketing and sales metrics
    • Collect and analyze customer behavior metrics, such as web traffic and search rankings
    • Coordinate with marketing teams to generate digital advertising materials
    • Assist with ongoing marketing campaigns
  • Search Engine Optimization (SEO) specialist
    • Develop optimization strategies to improve search rankings
    • Implement keywords for SEO
    • Monitor metrics to understand SEO performance
    • Update links for optimization of search rankings
  • Search Engine Marketing (SEM) specialist
    • Identify customer personas to enable marketing to identified audiences
    • Perform research on keywords for SEO and Pay Per Click (PPC) ads
    • Monitor metrics to optimize paid search performance
    • Identify and monitor key performance indicators (KPIs) for SEM
  • Social media specialist
    • Develop, implement, and manage a social media marketing strategy
    • Collaborate with sales and marketing teams on social media campaigns
    • Create content to build customer connections and increase brand awareness
    • Monitor metrics in social media campaigns for customer engagement and content optimization insights
  • Email marketing specialist
    • Create email marketing campaigns to promote products or services
    • Create an archive of emails for lead generation
    • Purge non-deliverable and unsubscribed email addresses
    • Use metrics to monitor the performance of email campaigns

Associate-level roles in e-commerce

Below are some examples of responsibilities for associate-level roles in e-commerce. These lists aren’t comprehensive but are intended to showcase a variety of responsibilities in each role.

  • E-commerce analyst*
    • Implement e-commerce strategies to support business goals
    • Set e-commerce goals and key performance indicators (KPIs) for key attributes like audience, acquisition, behavior, and conversions
    • Monitor and analyze e-commerce metrics
    • Leverage e-commerce data for operational insights

* Also described in another reading

  • E-commerce specialist
    • Develop and run campaigns to increase digital sales as part of an overall digital marketing strategy
    • Optimize paid advertising campaigns using SEO and other tools
    • Manage an online marketing presence, including social media platforms
    • Monitor metrics for spikes in website traffic or sales

Advance to roles that further your growth

Starting an entry-level role in marketing or e-commerce is exciting, but after you gain practical experience and hands-on work using tools in that role, you might be eager to advance your career.

If you’re ready for a new role, below are a few possibilities and a sampling of responsibilities for each.

  • Digital marketing manager
    • Plan and execute digital marketing, including SEO/SEM, email, social media, and display advertising campaigns
    • Measure and report performance and return on investment (ROI) for digital marketing
    • Plan, execute, and evaluate A/B tests and experiments
    • Evaluate and improve the end-to-end customer experience across multiple channels and customer touchpoints
  • Social media strategist
    • Manage and oversee social media content
    • Measure the success of social media campaigns
    • Monitor and analyze metrics to recommend effective content optimization solutions
    • Network with industry professionals and influencers using social media
  • Account manager
    • Build and maintain client relationships
    • Ensure the timely and successful delivery of advertising solutions based on customer needs and objectives
    • Clearly communicate the progress of initiatives to internal and external stakeholders
    • Forecast and monitor key account metrics
  • E-commerce product manager
    • Conduct market research
    • Develop a product strategy for an e-commerce business based on analytics
    • Define website and mobile app functionality, and deliver an optimal user experience for both
    • Understand business objectives and coordinate efforts to increase sales

Key takeaways

Career progression is very individualized. Sometimes it can take less than a year to be ready to advance to the next level; often it can take a few years. Here are three signs that you could be ready to progress to the next level.

  1. You consistently meet or exceed job-related performance goals.
  2. You’re assigned tasks associated with a higher-level role.
  3. You recently asked for more work while performing your job.

Keep in mind that your career can advance at a speed that is right for you. Always be ready and open to new opportunities by demonstrating a positive attitude and a growth mindset in whatever role you’re in!


Over 1,320,000+ Readers Get fresh content from WPBeginner

Get The Latest Updates

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.