We’ll be talking about White Hat SEO strategy and it’ll help you greatly. You’ll learn how to optimize your website, how to do keyword research, what are LSI keywords, Semantic keywords, Snippet baits, and how you can go for middle tail keywords.
We’ll be building strong fundamentals of traditional and modern SEO.
We’ll be talking about keyword research, amazing content, On-Page SEO, Link building, and Technical SEO. You can also read the case studies given in the resource section of the course.
You’ll love these strategies if you want to skyrocket your site to the first page without breaking the rules. Keywords Research. You’re gonna learn exactly how to find keywords for your customers search for, using five keyword strategies.
First. Find awesome long-tailed keywords using Google suggestions. Just type a keyword that you want to rank for and jot down the keywords that Google suggests to you. And using Google and YouTube can give you good ideas for keywords that aren’t insanely competitive and you can be sure that people are searching for them. Most people struggle with SEO because they chose keywords with lots of traffic and are too competitive.
Which is why it’s important to select your keywords carefully.
Copying competitor’s keywords. You can do this with Collegium or SEMrush. This is a major keyword strategy in 2023. You can spend a lot of time hunting the right keywords or you can just copy your competitor’s keywords.
First, find a site that’s doing really well with SEO then pop that site into keyword research tool like Ahrefs or SEMrush. You get a list of keywords that the site already ranks for.
Online communities. Head over to an online community where your audience hangs out, like Reddit. Then pay attention to the language and lingo that people like to use a lot. Specially when asking questions.
The questions make great keywords. You can also use a tool like Answer the public which is a great tool that collects the questions people actually ask.
Google Search Console. It is the holy grail of SEO. Head over to the Performance report in the new Google search console. You’ll see keywords sorted by a number of clicks. These are keywords that already attract traffic so they’re not helpful right now. Instead, sort by impressions. Take note of any keywords on which you can create good content. Because you already accidentally rank for these keywords, so with good content you can rank even better and can attract more traffic. Let’s start with Content. When it comes to SEO, content is everything. If you consistently publish amazing content, you’re well on your way to the first page of Google. Fortunately, It is not hard to publish amazing content.
All you need to do is make sure that every piece of content has these three features. Number one, long in-depth content. In current times, short generic content doesn’t work. A recent study of search engine ranking factors found a strong correlation between good rankings and in-depth content. So, create long content like ultimate guides. In-depth content on any one topic. Second, satisfy user intent. Thanks to machine learning technology called Google Rank brain, Google can measure whether or not searchers are satisfied with a particular set of results. In short, if your content gives users what they want, Google will reward you with better rankings.
Third, create a good user experience and readability. Google closely tracks how users interact with the sites. Specifically, Google pays very close attention to the number of time people stay on your pages, if Google noticed that people leave your site after a few seconds, you can expect a rankings drop. And if you want to be better, you need to make your website such that people like to stay on it.
How to learn Content Marketing
Here are two tips to improve, write an introduction and get straight to the point. That way people know what they are in for and they can get to the point immediately. And make sure your content is super easy to read. That means big font, like 15 pixels or more, and lots of subheadings. If you organize it well, people can read it easily, people can skim and they can easily read your content. Another important thing is short paragraphs. One or two sentences at most. Because it is very tough to read a long piece of content that is all squeezed together and it’s no joy reading it.
So, you need subheadings, short paragraphs, and big fonts to improve user experience. There’s a lot more to SEO than just optimizing your meta tags. You’ll see four really great SEO strategies.
Descriptive URLs of every page of your website. Google uses the page to understand what your content is about. It also makes your site better organized and more user-friendly as long URLs might seem intimidating to users. Also, descriptive URLs will help your users to have additional information about the page. Therefore, your URLs should be short and keyword-rich.
Internal linking. It is important to pay attention to internal linking. Because internal links help Google to understand your content better. Google looks at the anchor text that you use in your links and keywords-rich anchor texts help Google to get the topic of the page you’re linking to. Also, Internal links send page authority to pages that need it. So if you proceed Internal linking can boost your pages.
So use keywords strategically. In the old days of SEO, you could’ve ranked your site by using a black hat keyword strategy using keyword stuffing. Which was basically stuffing your content with your keyword thousands of times. But these techniques don’t work today since search engines are much more sophisticated. However, what works is using your target keywords and related words a handful of times in your content. For example, in your title tag, in, H1. So use it as naturally as possible. Also, use keywords at the beginning of the content.
It’s important to be very very natural and write your content well. Optimize images with Alt tags. Remember, Google Bing and other search engines can’t see your images, instead they make the sense of image with the descriptions given in alt tags. So with alt tags, Google can grasp the image fully. So, you name the image and you describe it.
Now we’ll talk about Link building. If you want to rank your site to the top of Google’s first page, you are gonna need backlinks. There’s no doubt about it. But how do you get lots of backlinks without resorting to black hat link building strategies? It’s simple. Just use these four simple techniques. First, the skyscraper technique. This is as white a technique as it gets. First, you evaluate the content which is already ranking well. Next you figure out what that content has in common. Next you write content that is similar in nature, but way way better. Your content should trump all the other search results. Your content should crush all the other search results.
Second, broken link building. It’s not tough, it is a really easy strategy and one of the best strategies. First, find a site you’d like to get the link from. Next use a tool like check my links to find broken links on the page. Now let the person that runs the site, know that their page has a broken link. And if you have a page on your site that could replace the broken link, suggest that they replace the content with your link. Number three, industry study and original research. This strategy definitely takes some work but if done right, it can get you a lot of backlinks.
Number four. Guest posting. When it comes to guest posting, you have two options. Either write for sites that aren’t remotely related to yours or you can publish posts on authority sites in your niche. These two approaches are very different. In fact Google considers spammy guest blogging as a link scheme which can get your site penalized. Any links intended to manipulate page rank or a sites ranking in Google search results, will be considered part of a link scheme
Therefore, only write guest posts for sites in your niche.
Technical SEO. Technical SEO can make or break your entire site’s SEO efforts. Fortunately, you don’t need to be a coder to master the technical SEO, there are lots of helpful tools to pursue this. You’ll see four of the best technical SEO strategies later on and you’ll also know how to optimise your website, make it user friendly and mobile friendly. So, first of all, you should speed up your loading time. You’ll know how to do this later on.
Google is usually secretive about the factors that go into the algorithm, but there is one factor they’re not shy about. The loading speed of a site. The Google speed update, page speed will become a ranking factor in mobile search starting in July 2018. Google will start using mobile page speeds as the major speed ranking factor. So, how do you know if you’re site is fast enough? Well you can use a Google tool called page speed insights. You’ll learn how to set up images, cache, CDNs later on.
If you have bloated or big images slowing down your page, this tool will help you to sort out those issues. You can dig deeper with webpagetests. This site gives you a lot of details about your site’s performance and tells you a lot of actionable tips you can implement to improve your site’s loading time.
Second thing is using a smart site architecture. Organizing your content for different Keywords. When your site is brand new with only a few pages, the site architecture doesn’t matter that much. But as your site grows, it’s importance increases. Site architecture simply means how the pages on your site are organised and arranged. The goal is to keep the architecture flat, so that it only takes three to five clicks to go from any page on your site to the homepage.
A good site architecture can improve the search rankings of your website. Third, fix errors on your site. You can use the really good Google search console to find problems in your site and solve them. You’ll learn about this all in the upcoming sections where you’ll learn how to fix errors.
You can head over to the index coverage reports and check if Google is crawling all your pages. Your site will be error-free if you’ve worked according to the website creation section we’ve provided. Fourth, mobile friendliness.
Our website section assures that your website will be super mobile optimized and responsive.
Google has moved to a mobile-first Index, which is a really big deal as for the first time ever, Google considers the mobile version of your site, the only version that matters. You can use Google’s mobile friendliness tool to check whether your site is mobile friendly or not.